Analisis Konsumen Tentang Pesan Komunikasi Pemasaran Pada Lembaga Pendidikan Vocasional Di Malang

ANALISIS SIKAP KONSUMEN TENTANG PESAN KOMUNIKASI PEMASARAN PADA LEMBAGA PENDIDIKAN VOCASIONAL DI MALANG

Sri Nastiti Andharini, Wenny Yuniaris
Program Studi manajemen FEB UMM
E-mail: nandharini@yahoo.com, wenny_yuniaris799@hotmail.com

ABSTRACT
Research on consumer attitudes about the marketing communication message has been rarely done especially at vocational educational institutions. This study wanted to determine the consumer attitudes especially marketing communications messages and its impact on vocational educational institutions services. The analysis of the consumer attitude used descriptive statistics and  cross-tabulation analysis. The result explained that consumer attitudes about marketing communications on higher institutions  vocational was different, although its weight was similar. It mean that higher level education had provided good information which suitable to users’ wants such as finishing their study and getting a jobquickly.

Key Words: consumer attitudes, message of marketing communication, vocational educational institutions, educational services.