Saturday, July 8, 2023 - In a remarkable achievement for the students of the Management Program at the prestigious Universitas Muhammadiyah Malang (UMM), their entrepreneurial venture "Harapan Baru Express" has successfully secured funding from the Student Entrepreneur Program (P2MW) organized by the Ministry of Education, Culture, Research, and Technology (Kemendikbud Diktiristek) in 2023. The business, which specializes in rural transportation services for goods and general trade expeditions, is poised to revolutionize the way rural communities in Indonesia access essential services.
Under the capable leadership of Zabrina Sofie Az Zahra and with the participation of Fabilla Ananda Alifia and Achmad Adhar Ridho Hamdani, along with the guidance of their esteemed mentor Luqman Dzul Hilmi, SE., MBA, the team behind Harapan Baru Express has been striving relentlessly to bring about positive change in the transportation sector.
The P2MW program aims to foster entrepreneurial development among university students by providing financial assistance, mentorship, and business training. Harapan Baru Express emerged as a solution to a critical challenge faced by rural communities, particularly those in highland regions, where the existing transportation methods for the distribution of agricultural products have proven inefficient and burdensome. Traditional methods, such as using motorbikes with attachments behind them, have failed to provide an efficient and effective means of distributing goods, placing undue strain on the inhabitants of these rural areas.
In response to this pressing need, Harapan Baru Express endeavors to simplify and expedite the distribution of agricultural products in rural communities, empowering the local population and enhancing economic growth in these regions. The business has already made significant strides in its developmental phase.
The selection of the Management Program students from UMM to receive funding at the P2MW 2023 event is not only a testament to their ingenuity and entrepreneurial spirit but also serves as a source of motivation for other students with their own business ventures. The hope is that this achievement will inspire all UMM students to participate in various competitions organized by the government and other higher education institutions.
The success of Harapan Baru Express exemplifies the immense potential within Indonesian universities to foster innovation and address societal challenges. With determined individuals like Zabrina Sofie Az Zahra, Fabilla Ananda Alifia, and Achmad Adhar Ridho Hamdani at the helm, the country can expect groundbreaking solutions and a brighter future for its rural communities.
